The nine lives of any project
We’ve sharpened our claws for 30 years on plans and projects for footwear retailers, services for seniors, food & beverage outlets, entertainment venues and just about any other category you can think of. But there’s nothing we love more than curling up with a new challenge.
Put us on your problem and we’ll chase down a solution that works for your business with clear, easily tracked steps and results.
UNDERSTANDING
- Getting to know your business
- Who, what, when, where and why
RESEARCH
- A study of the available syndicated research
- If deemed appropriate, personalized research
PLANNING
- Set goals and objectives for the campaign
- Put together the information gleaned from the client’s experience and available research with the budget and make a plan to reach the goals and objectives
NEGOTIATION
- Once the plan is approved, negotiation begins to secure the best rates under prevailing market conditions
IMPLEMENTATION
- The haggling’s over—time to advertise
MONITORING
- As the campaign goes forward, we’ll monitor the results. Sometimes mid-course corrections are called for.
INVOICING
- Monthly invoicing of vendor bills
RECONCILING
- Did the vendors deliver what they promised?
REVIEW
- Did the campaign achieve the goals we set?
- What can we do better?