The nine lives of any project

We’ve sharpened our claws for 30 years on plans and projects for footwear retailers, services for seniors, food & beverage outlets, entertainment venues and just about any other category you can think of. But there’s nothing we love more than curling up with a new challenge.

Put us on your problem and we’ll chase down a solution that works for your business with clear, easily tracked steps and results.

UNDERSTANDING

• Getting to know your business
• Who, what, when, where and why

RESEARCH

• A study of the available syndicated research
• If deemed appropriate, personalized research

PLANNING

• Set goals and objectives for the campaign
• Put together the information gleaned from the client’s experience and available research with the budget and make a plan to reach the goals and objectives

NEGOTIATION

• Once the plan is approved, negotiation begins to secure the best rates under prevailing market conditions

IMPLEMENTATION

• The haggling’s over—time to advertise

MONITORING

• As the campaign goes forward, we’ll monitor the results. Sometimes mid-course corrections are called for.

INVOICING

• Monthly invoicing of vendor bills

RECONCILING

• Did the vendors deliver what they promised?

REVIEW

• Did the campaign achieve the goals we set?
• What can we do better?